Who We Are
In 2002 Comunico Group said its first word. We liked it so much, that after 16 years we have not stopped yet, and we are always looking for new stories to tell and new ways to do it.
Identity , digital and experience : to follow all the areas of communication we need many voices. That’s why our agency is organized in five specialized teams: brand identity , digital marketing , web , events , strategy .
STRATEGY. IDENTITY. DIGITAL. EXPERIENCE.
Twenty-two professionals organized in specialized teams
A tested and certified ISO 9001: 2015 workflow by TÜV Germans
A location that is an incubator of ideas, where we combine creativity and strategy
A proactive approach that keeps the time of your business
Make your brand known even among digital communities, gaining a competitive advantage over direct and indirect competitors.
Social Media Management
Implementing Social Media Marketing strategies is essential for companies large and small, to make themselves known online.
Advertising Campaigns on Social Media
OBJECTIVE AND STRATEGY
Let’s start from the basics! One of our Social Media Specialists will analyze and define with you the main objective of the Campaign and your reference Audience. We will build the campaign tailored to your business, proposing the best strategies and techniques to achieve the real goal: to generate the largest number of conversions.
REPORTING AND ANALYSIS OF RESULTS
Discover all the services of our Digital Agency!
Our tailor-made solutions are designed to meet all your needs: from content creation to translation, from SEO analysis to the management of social channels. We listen to your needs and offer you our best strategies!
Creating texts for the web
Creation of SEO friendly texts designed specifically to improve the presence of your company on the web.
Creation of texts and SEO friendly contents, up to 360 degree SEO consultancy. Find out if your website is properly optimized!
Creation of editorial content to acquire customers and improve your online business.
Social Media Marketing
Communication management on the main social networks.
Discover how to make original product sheets for your E-Commerce and optimized in SEO logic!
Translation and revision of texts in language with the collaboration of mother tongue professionals.
Our Client Testimonials
“The goals achieved together with Mamadigital make us satisfied both for the important results in terms of increased requests for distance adoptions, and for the great harmony developed with the agency team, which is anything but secondary in terms of results ”Francesca Monteduro
“Seriousness and competence, availability and constant support: these are the keywords of a multi-year collaboration that has allowed us to achieve shared objectives. People as well as professionals, this is the strength of the collaboration. ”Davide Torrisi
“A careful and available technical staff, able to propose innovative solutions. These are the aspects to be highlighted in the collaboration with Mamadigital, in addition to the extraordinary ability to anticipate times and define creative and effective strategies. ”Yigit Evren Aktekin
Quality management system certified
Only in this way is it possible for us to give life, every year, to more than 30 large and small projects, which we manage with professionalism and a quality management system certified ISO 9001: 2015 by the German TÜV. In addition to this, we are also Google Premier Partners and HubSpot Partners .
Enable Social Media in the Company: a cultural evolution
If it is true that almost nine US companies out of 10 (with at least 100 employees) will use Social Media in 2015 to set up new marketing strategies, in Italy the situation can not be considered so optimistic. On the one hand, we have large companies, with considerable budgets, resources, vision and know-how, on the other, thousands of small, medium and micro businesses looking for low-cost marketing actions and with immediately perceptible returns.
And here’s a sore point, to believe that Social Media marketing is synonymous with low-cost marketing.
Surely compared to other forms of advertising costs less, but (there is always a but) everything depends on what is meant by social media marketing and what benchmarks are adopted.
Consider that, to produce tangible results, the social media marketig can not be limited to creating a page on Facebook where to share a content from time to time.
A good social media marketing plan will have to consider numerous social channels, through which to share valuable content, information, reception and management of user conversations. We are talking about an important investment in terms of time and resources, the involvement of the company in its entirety, therefore not at all cheap.
In fact one of the main obstacles to be faced, once the company has decided to seriously approach Social Media, concerns the skills of the employees. Enabling social media in the company is a cultural step that can destabilize the usual working patterns and a rethinking of the concept of company leadership. The ideal would be a generation of entrepreneurs and managers who could become activators and promoters of the connection between people , a new form of knowledge sharing, aimed at creating new relationships, skills and aware participation.
It is on this field that the challenge of Social Media would then be played, the concept of Corporate Social Media that involves having to interact to share the contents to be published , thus greater sense of belonging , transparency and sociality at all levels, online and offline. .
Social Media Marketing and Companies: where does the dialogue start?
Companies are asking themselves: where to start? How to understand what customers think of us, even compared to competitors? Where to intercept conversations? How to predict if a product will be successful or not? And above all, how to engage customers in order to improve image and business?
And this is where we have to give an answer.
Listening, first of all. Monitor conversations, understand needs and needs . All this before involving users directly. It will be essential to study a communication that puts us on the same level, which promotes empathy, active involvement. Only in this way will the user become our satisfied customer, the ambassador of our product on Social.
This step will make our customers Partners to all the effects of our project , as they will contribute with their knowledge, ideas, suggestions to the evolution of the product itself, increasing awareness through word of mouth .
Approaching Social channels, with studied and targeted strategies, adds to the company an unimaginable value only a few years ago. Once again, the challenge will be played on the ability of companies to evolve culturally , innovate processes and encourage training, then internal skills, change strategies, roles and responsibilities. Indispensable must be the change of existing models and language, we must adopt appropriate behavior to the world ‘social’, then transparency, comparison, sharing, dialogue, consistency.
Are you a company that is preparing to land on social media? How are you setting up your strategy? Would you like to have an expert on Social Media Marketing?
Online social media tools are completely free and users have the opportunity to join virtual communities in no time and at no cost. In the case of companies, the situation is a bit ‘different: registration is still, even for businesses, absolutely free and fast, but companies that want to use social media for marketing must still bear costs to allow the use of these tools gives the desired results; the costs to be incurred may vary by type and entity.
Companies are free to choose the way they want to use social media: using low-cost social media marketing is absolutely possible and with little money, for example to buy a computer or to record an amateur video from share on YouTube, a business can afford to be online and share content with users. However, in order to be truly competitive, the company must equip itself with a solid and competent operating structure, both in the case in which it exploits social media for individual advertising campaigns, and in the case of continued management over time of social tools. To make this possible,
The first costs that the company is required to support are those related to the organization of a staff dedicated to the management of social media consisting of experts in new media, advertising graphics or PR, as well as an experienced manager able to set a winning strategy . Both in the case of external consultants and a division within the company, these costs relating to employees must not be underestimated before choosing to use social media: on average, Italian companies dedicate 1.6 employees to the management of social media.
Other important costs are those incurred for large advertising campaignsthrough channels like YouTube: it is not important how much it cost the creation of a video published on YouTube to become the protagonist of a fast and viral sharing among online users, but some companies choose to make videos in a professional manner through specialized recording studios. The costs related to the creation of such videos may vary according to the needs of the company: a strategy could be that of not buying advertising space on television to make advertising videos to be shared online, supporting costs that are however considerable but lower than those that would be incurred using traditional communication channels. Advertising campaigns that are launched through social media can also involve costs,
Some companies incur costs to allow their employees to take external specialization courses on social media or to organize one internally, in order to have the opportunity to use trained and specialized personnel. Moreover, social media are in any case tools that refer to information technology and, for their use, computers and internet connection are therefore necessary, which entail a basic cost to be sustained always and in any case.
Finally, there are IT tools that can monitor the activity of their users on social media and provide statistics that can inform the company about the results obtained from social media marketing and, these tools, generally involve costs for the company . Some software also allow you to control what users say about their company within social media, to get more effective results, fast and accurate than those that could be obtained by searching for feedback manually, channel by channel. Additional costs must be borne by companies that decide to take advantage of advertising within social media .
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